Understand AI search. Build your presence in it.
Buyers ask an assistant before they ask you, and the answer they get is assembled from pages somebody else may have written. Kaso AEO tracks the prompts your market asks, keeps the answers and the sources behind them, and turns the gaps into content your team can publish.
One prompt set, run against the answer engines you configure, with the sources behind every answer kept beside it and the work that follows attached to the same record.
Track the prompts that matter to your brand, per engine, per topic, and watch how often your company appears in what comes back.
Open the answer behind any number, see the pages it cited, the language used about you, and who was named instead of you.
Each gap becomes work with an owner: a brief, a draft held to your approved claims, and a change a person reviews before it ships.
A tracked prompt is a question a buyer actually asks, and Kaso runs your prompt set against every answer engine you configure, on the schedule you set. Each run is kept whole — the answer, the sources behind it, the position you held, and the follow-up searches the engine ran to get there. Prompts group into the topics you sell against, and every measure is readable per engine, so a drop in one is never read as a drop everywhere.
“Which platforms combine outbound and CRM?”
Teams in this category usually buy one platform that already holds the account record, so research, sending and the pipeline stay in the same place. Meridian is named alongside Halcyon here, and is described as the option that keeps enrichment, sending and forecasting on one record. Pricing is quoted per seat, with usage added for enrichment and sending.
When an answer names your company, Kaso keeps the sentence that named it, how prominently it sat, and the pages the engine cited on the way there. Spellings that would otherwise be counted for nobody are mapped onto the right company, and the claims an answer makes about you are checked against the truths you have written down. Open any number and the answer behind it opens with it.
The same prompt set is measured for the brands you sell against, so presence is a comparison and not a private number. Read it by topic and by engine, then by region and by buyer persona, and the places where you are strong for one reader and absent for another stop hiding inside an average. When an engine recommends somebody else, the sites it read to get there are listed beside them.
Read by three engines when they recommend somebody else for outbound.
Cited in 34 answersNames four brands in its comparison of pipeline tools, and not yours.
Cited in 21 answersThe shelf an engine puts forward when the question turns into a purchase.
Position 4 of 9The same prompt set describes you differently here than in North America.
Share 29% · was 41%Illustrative situation, with fictional companies and people.
A tracked prompt started naming somebody else on two engines this morning.
“Open the answers behind it and draft the brief.”
Written from the answers, the pages they cited, and the claims you have approved.
A prompt nobody answers for you and a citation you keep losing are the same signal from two directions, and both arrive here as work with an owner. Each opportunity carries the prompts behind it, the pages an engine reads instead of yours, and the specific changes that would make yours readable. It moves from open to claimed, briefed and shipped, so the next person can see what happened without asking.
Briefs and drafts are written around the audience question and your own brand context, and held to the claims you have approved and the phrases you have asked it to avoid. Research, data and writing steps connect into marketing workflows you can run again on the next opportunity. An approved change reaches your site through a connected content system, after a person reads the diff.
“What does this actually cost us per contact, and what happens in a quiet month?”
A person reads the diff before it ships.
Open diffThe five capabilities above are where most teams start. Everything else in the product is listed here, in the same words the capability directory uses.
Write and organise the prompt set that gets measured, with each prompt’s coverage beside it.
See how often a phrase is asked, how that is moving, and who gets cited for it.
Group prompts into the topics you sell against and read every visibility measure per topic.
Open the full answer behind any number and read exactly what was said and cited.
See the follow-up searches an engine runs behind a tracked prompt and who wins each one.
Read every measure per answer engine, so a drop in one is not read as a drop everywhere.
Compare how answers describe your brand across the regions you sell into.
See where you are strong for one buyer type and absent for another on the same topic.
Examine the language used about your company alongside the answers it comes from.
Map the spellings answers use onto the right company so no mention is counted for nobody.
Check the claims answers make about your company against the truths you have written down.
Find the exact sentence an engine lifted from your page, or learn it is no longer there.
Compare what a crawler reads on your page with what a browser shows a person.
See which AI crawlers fetch your pages, how often, and whether a person asked for it.
Count visitors arriving from an assistant, with the share nobody can classify shown beside them.
Score a page against how answer engines read it and get specific changes to make.
Rank the sites engines read when they recommend somebody else instead of you.
See which products engines put forward for a shopping question and where yours sits.
Set rules on the measures that matter and hear about a move once, not every morning.
Keep the approved claims and the phrases to avoid that generated content is held to.
Move an opportunity from open to claimed, briefed and shipped with an owner at each step.
Push an approved change to your site through a connected content system after a person reviews the diff.
Ask questions about your own measurements and open the rows behind every answer you get.
Connect supported research, data and writing steps into reusable marketing workflows.
Plan a campaign with its audience, message, channel and owner held in one place.
Bring your workflows. We’ll show you where to start.
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