A founder between sessions at a conference, checking her phone.
Kaso AEO — Be the answer they find

Show up where
decisions begin.

Understand AI search. Build your presence in it.

Buyers ask an assistant before they ask you, and the answer they get is assembled from pages somebody else may have written. Kaso AEO tracks the prompts your market asks, keeps the answers and the sources behind them, and turns the gaps into content your team can publish.

Kaso AEOSearch monitoring & content activity
What this product does

Measure the answer.
Then change it.

One prompt set, run against the answer engines you configure, with the sources behind every answer kept beside it and the work that follows attached to the same record.

01 — Measure

See the questions
your market asks.

Track the prompts that matter to your brand, per engine, per topic, and watch how often your company appears in what comes back.

Prompt monitoringTopic trackingEngine breakdown
02 — Understand

Read the sources
behind the answer.

Open the answer behind any number, see the pages it cited, the language used about you, and who was named instead of you.

Citation sourcesBrand sentimentCompetitor visibility
03 — Act

Turn the gap
into a page.

Each gap becomes work with an owner: a brief, a draft held to your approved claims, and a change a person reviews before it ships.

Content opportunitiesContent creationWebsite publishing

01 / 05 AI search monitoring

Watch the questions,
not the keywords.

A tracked prompt is a question a buyer actually asks, and Kaso runs your prompt set against every answer engine you configure, on the schedule you set. Each run is kept whole — the answer, the sources behind it, the position you held, and the follow-up searches the engine ran to get there. Prompts group into the topics you sell against, and every measure is readable per engine, so a drop in one is never read as a drop everywhere.

  • 01Write and organise the prompt set that gets measured
  • 02Group prompts into the topics you sell against
  • 03Open the full answer behind any number
Prompt planningPrompt demandQuery fan-outsVisibility alerts
K Prompt set / Visibility 92 prompts · run 06:00
Tracked promptTopicEnginesShare%
Tools that write follow-ups after a call Meeting notes 74
Which platforms combine outbound and CRM? Outbound 68
How do teams find accounts worth calling? Outbound 51
What replaces a spreadsheet for pipeline? Forecasting 47
Who should we evaluate for revenue tools? Outbound 38
Can agents run a back office? Agent teams 29
How is contact enrichment priced? Enrichment 22
What does usage-based pricing look like? Pricing 12
Which tools keep call notes on the record? Meeting notes 63
Where do buying signals actually come from? Outbound 44
Which tools show what an assistant read? Meeting notes 57
Who keeps the account record up to date? Enrichment 33

K Answer record Engine C · 09:41

“Which platforms combine outbound and CRM?”

Teams in this category usually buy one platform that already holds the account record, so research, sending and the pipeline stay in the same place. Meridian is named alongside Halcyon here, and is described as the option that keeps enrichment, sending and forecasting on one record. Pricing is quoted per seat, with usage added for enrichment and sending.

Sources this answer cited
01halcyon.example/comparePosition 1
02meridian.example/platformPosition 2
03revenueweekly.example/buyers-guidePosition 3
04meridian.example/pricingPosition 5
Mention · prominent Sentiment · neutral Claim checked Matched to Meridian
Citation sourcesShare of cited pages
meridian.example41%
halcyon.example33%
revenueweekly.example26%
opsdigest.example18%
vantage.example14%
02 / 05 Brand mentions & citations

Every mention, with
the page it came from.

When an answer names your company, Kaso keeps the sentence that named it, how prominently it sat, and the pages the engine cited on the way there. Spellings that would otherwise be counted for nobody are mapped onto the right company, and the claims an answer makes about you are checked against the truths you have written down. Open any number and the answer behind it opens with it.

  • 01Find the exact sentence an engine lifted from your page
  • 02Map the spellings an answer uses onto the right company
  • 03Check a claim against the truths you have written down
Brand sentimentCrawler activityCrawler previewAssistant referrals

03 / 05 Competitive visibility

Where you win the answer,
and where somebody else does.

The same prompt set is measured for the brands you sell against, so presence is a comparison and not a private number. Read it by topic and by engine, then by region and by buyer persona, and the places where you are strong for one reader and absent for another stop hiding inside an average. When an engine recommends somebody else, the sites it read to get there are listed beside them.

K Topic comparison / Share of answers Five brands · 92 prompts
Brand OutboundForecastingMeeting notes EnrichmentAgent teamsPricing
MeridianYou 68 47 74 22 29 12
Halcyon 71 38 26 44 18 31
Vantage 34 62 19 51 09 24
Orbit 22 15 41 12 57 08
Lumen 11 09 06 33 21 46
Engines All four Region North America Persona Revenue leader Illustrative data, with fictional companies.
Outreach target revenueweekly.example

Read by three engines when they recommend somebody else for outbound.

Cited in 34 answers
Outreach target opsdigest.example

Names four brands in its comparison of pipeline tools, and not yours.

Cited in 21 answers
Product shelf Outbound platforms

The shelf an engine puts forward when the question turns into a purchase.

Position 4 of 9
Region comparison United Kingdom

The same prompt set describes you differently here than in North America.

Share 29% · was 41%
Kaso AEO in the work / One moment

The alert arrives before
the day does.

Illustrative situation, with fictional companies and people.

A founder between sessions at a conference, reading an alert on her phone.
Visibility alert07:02

A tracked prompt started naming somebody else on two engines this morning.

You07:04

“Open the answers behind it and draft the brief.”

Brief ready07:09

Written from the answers, the pages they cited, and the claims you have approved.

01Between sessions Kaso AEO · Search monitoring & content activity

K Content opportunities Sorted by gap
OpportunityGapOwnerState
Pricing questions have no page to citePricing · 14 prompts RKRae Kim Open
Enrichment cost answered by a competitorEnrichment · 11 prompts DEDana Ellis Open
No page explains how approvals workAgent teams · 9 prompts DEDana Ellis Claimed
Meeting notes cited without your nameMeeting notes · 8 prompts PRPriya Raman Briefed
Forecasting comparison is out of dateForecasting · 6 prompts MVMarco Vidal Briefed
Outbound guide misses the migration askOutbound · 5 prompts JPJoan Petrov Shipped
Page score 62/ 100 meridian.example/pricing
  • 01Answer the cancellation question in the first two paragraphs.
  • 02Give the enrichment unit a name a crawler can lift.
  • 03Move the comparison table above the form.
  • 04Say the price in a sentence, not only in the table.
04 / 05 Content opportunities

The gap, with a page
attached to it.

A prompt nobody answers for you and a citation you keep losing are the same signal from two directions, and both arrive here as work with an owner. Each opportunity carries the prompts behind it, the pages an engine reads instead of yours, and the specific changes that would make yours readable. It moves from open to claimed, briefed and shipped, so the next person can see what happened without asking.

  • 01Score a page against how answer engines read it
  • 02Compare what a crawler reads with what a person sees
  • 03Ask questions about your own measurements
Page scoringContent workflowCrawler previewVisibility questions

05 / 05 AI content creation

Draft it against what
you are allowed to say.

Briefs and drafts are written around the audience question and your own brand context, and held to the claims you have approved and the phrases you have asked it to avoid. Research, data and writing steps connect into marketing workflows you can run again on the next opportunity. An approved change reaches your site through a connected content system, after a person reads the diff.

  • 01Develop briefs and drafts around audience questions
  • 02Hold every draft to the approved claims
  • 03Publish after a person reviews the change
Marketing agentsBrand claimsWebsite publishingCampaign planning
K Content brief / Pricing Draft · with Rae Kim
Audience question

How is enrichment priced?

“What does this actually cost us per contact, and what happens in a quiet month?”

What we can claim
  • Enrichment is billed per resolved contact.
  • A workspace sets its own monthly ceiling.
  • Unused credit does not carry into the next month.
Phrases to avoid
  • Unlimited enrichment
  • Free forever
  • Any comparison naming another company
Prompts this answers
  • How is contact enrichment priced?
  • What does usage-based pricing look like?
Where it goes
  • meridian.example/pricing
  • A connected content system
Waiting on review

A person reads the diff before it ships.

Open diff

More in Kaso AEO

The rest of what
this product does.

The five capabilities above are where most teams start. Everything else in the product is listed here, in the same words the capability directory uses.

Prompt planning

Write and organise the prompt set that gets measured, with each prompt’s coverage beside it.

Prompt demand

See how often a phrase is asked, how that is moving, and who gets cited for it.

Topic tracking

Group prompts into the topics you sell against and read every visibility measure per topic.

Answer records

Open the full answer behind any number and read exactly what was said and cited.

Query fan-outs

See the follow-up searches an engine runs behind a tracked prompt and who wins each one.

Engine breakdown

Read every measure per answer engine, so a drop in one is not read as a drop everywhere.

Region comparison

Compare how answers describe your brand across the regions you sell into.

Persona comparison

See where you are strong for one buyer type and absent for another on the same topic.

Brand sentiment

Examine the language used about your company alongside the answers it comes from.

Name matching

Map the spellings answers use onto the right company so no mention is counted for nobody.

Fact checking

Check the claims answers make about your company against the truths you have written down.

Cited passages

Find the exact sentence an engine lifted from your page, or learn it is no longer there.

Crawler preview

Compare what a crawler reads on your page with what a browser shows a person.

Crawler activity

See which AI crawlers fetch your pages, how often, and whether a person asked for it.

Assistant referrals

Count visitors arriving from an assistant, with the share nobody can classify shown beside them.

Page scoring

Score a page against how answer engines read it and get specific changes to make.

Outreach targets

Rank the sites engines read when they recommend somebody else instead of you.

Product shelves

See which products engines put forward for a shopping question and where yours sits.

Visibility alerts

Set rules on the measures that matter and hear about a move once, not every morning.

Brand claims

Keep the approved claims and the phrases to avoid that generated content is held to.

Content workflow

Move an opportunity from open to claimed, briefed and shipped with an owner at each step.

Website publishing

Push an approved change to your site through a connected content system after a person reviews the diff.

Visibility questions

Ask questions about your own measurements and open the rows behind every answer you get.

Marketing agents

Connect supported research, data and writing steps into reusable marketing workflows.

Campaign planning

Plan a campaign with its audience, message, channel and owner held in one place.

Your next competitive advantage

See what your team
can do with Kaso.

Bring your workflows. We’ll show you where to start.

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