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A seller checking her phone at the edge of a conference floor, mid-conversation.
Kaso GTM · Find your next customer

From first signal.
To next customer.

Find the right accounts, reach the right people, and keep every deal moving on the record.

Kaso GTM builds the list from your own records and the sources you connect, says which accounts to work first and why, drafts the outreach and holds it to your rules, then carries every reply into the pipeline your team reviews.

Request access See what it does
Kaso GTMResearch & outreach activity
01 — Discover & prioritize

Build the list, and know
which account to work first.

Account discovery · Signals

 02 — Engage with context

Outreach the reader recognizes,
held to your rules.

Enrichment · Sequences

 03 — Manage the full pipeline

Every reply, task and deal
on the same record.

Pipeline · Forecasting
GTM What it does

One record, from the first
signal to the closed deal.

Five capabilities in one workspace. The account you found keeps the reason it matched, the person you enriched keeps the origin of every field, and the message you sent stays attached to the reply it earned.

01Account discovery 02Contact enrichment 03Signals & prioritization 04Outreach sequences 05Pipeline & forecasting

Every screen below shows illustrative data, with fictional companies and people.

01 / 05 Account discovery

Describe the market.
Read back the criteria.

Write the market you sell to in your own words and get criteria you can read, edit and save. Kaso GTM matches companies against them using your workspace records and the sources you connect. Every account that comes back carries the reason it matched, so the list is something you can argue with.

  • 01Criteria you can edit before anything runs
  • 02Matches that name the attribute they matched on
  • 03Segments the whole team works from
Customer profilesMarket descriptionsSegment queriesSaved segmentsMarket sizing
K Account discovery Ops hiring · Series B 42 matched
CompanyPeopleFitWhy it matched
NorthstarRevenue software · Austin 24092 Hired a revenue operations lead
Cadence LabsDeveloper tools · Lisbon 61088 Opened a second sales office
Beltline FreightLogistics · Memphis 1,18084 Posted four field roles
Harbor AnalyticsData services · Leeds 9581 Named a new chief financial officer
Vantage RowProperty services · Denver 43077 Published a partner page
Merridale HealthClinical software · Utrecht 2,05074 Renewed a data contract
Orbit FoundryIndustrial parts · Sheffield 32071 Added a second warehouse
Trellis GroceryRetail systems · Cork 78068 Moved to a new order platform
02 / 05 Contact enrichment

Fill the gaps.
Keep the origin.

Buyer records arrive with holes in them. Kaso GTM fills what it can from the enrichment sources connected to your workspace and keeps the origin of every field beside the value. What came from a person, an import, a conversation or a source stays visible, so a record is something you check rather than something you trust.

  • 01Gaps filled from the sources you connect
  • 02The origin kept next to the value
  • 03Imports mapped onto your own fields
Contact enrichmentAccount researchRecord importsInbound routing
K Contact record Northstar 16:41
PR
Priya Raman Director of Revenue Operations · Northstar
RoleDirector, Revenue OperationsRecord
Work emailp.raman@northstar.exampleEnrichment
LocationAustin, TexasEnrichment
TeamRevenue operations, six peopleEnrichment
SeniorityDirectorDerived
Last touchReplied to step two, four days agoSequence
OwnerDana WhitfieldRecord
Direct lineNot filled — no source has it—
Record coverage 18 of 24 fields
A field with no source stays empty rather than guessed. Sources · 3 connected
03 / 05 Signals & prioritization

What changed, when it
changed, and what it is worth.

A signal is only useful with its source and its timing attached. Kaso GTM records what changed at an account, scores that account against the segment it belongs to rather than one standard for the whole market, and shows the reasoning behind the number. You can propose your own signal definitions from the fields your workspace already records, and review each one before it is saved.

K Signal ledger Today Peer group · Revenue software, 50–500
TimeAccountSignalScoreState
09:12Northstar Hired a revenue operations lead 92Work today
09:40Cadence Labs Opened a second sales office 88Work today
10:06Beltline Freight Posted four field roles 84Owner set
11:22Harbor Analytics Named a new chief financial officer 81In segment
12:03Vantage Row Published a partner page 77Watching
13:15Merridale Health Renewed a data contract 74Watching
14:48Orbit Foundry Added a second warehouse 71In segment
Each row keeps the source it came from and the moment it was recorded. 7 signals today
Segment fit84

Northstar matches the attributes the segment was built from, and the two it misses are named on the account rather than buried in the score.

Scored against 61 peers
Signal timing71

The hire is three days old, so it carries weight now and will carry less next week. The ledger keeps the date it was recorded.

Recorded three days ago
Contact coverage62

Two of the four roles this deal usually needs are on the record, and the gaps say which roles are missing.

Two roles missing
04 / 05 Outreach sequences

Arrange the steps.
Let the rules remember.

Put outreach steps and follow-up tasks into a sequence, and set how much of it may go out on its own. Kaso GTM picks the template for each step, drafts from the account and the buyer, and holds anything that fails a check before it reaches a prospect. A reply, an opt-out or a bounce takes the contact out without anyone remembering to do it.

  • 01Drafts written from the account and the buyer
  • 02Checks that run before a message leaves
  • 03Exits the moment a person replies or opts out
Personalized draftsMessage approvalsPre-send checksSuppression listsAutomatic exits

A held message says what stopped it, whether the block clears on its own, and when.

K Sequence Ops hiring · 5 steps Review before send
01Day 0 First touchTemplate: ops hire, first message Sent
02Day 2 Check the replyTask for the account owner Done
03Day 4 Second messageSent as a reply in the same thread Waiting
04Day 7 Call taskInside the send window, in the buyer’s time zone Queued
05Day 11 Last messageExits on a reply, an opt-out or a bounce Queued
06Day 14 Close the threadReturns the contact to the segment Queued
Held for review 3 waiting
Merridale Health · step oneAn open opportunity is already on the account. Held
Vantage Row · step threeA placeholder in the subject line did not resolve. Held
Orbit Foundry · step oneThe mailbox is outside its send window until 08:00. Clears 08:00
05 / 05 Pipeline & forecasting

The reply becomes
the next step.

A reply becomes a contact record, a next action and an owner, and the deal keeps the outreach history that produced it. Kaso GTM reports what each sequence returned, compares message variants against recorded outcomes, and rolls the result into the pipeline your team reviews. The forecast is built from deal history rather than a figure somebody typed in.

  • 01Replies sorted, attached and owned
  • 02Outcomes recorded against the variant that earned them
  • 03Pipeline built from the history behind each deal
Reply trackingReply classificationFollow-up tasksSequence reportingSequence experiments
Pipeline this quarter From outreach history
StageDealsValueShare
Qualifying22$268,000
20%
Discovery17$412,000
31%
Proposal9$305,000
23%
Contracting5$196,000
15%
Committed3$148,000
11%
Illustrative pipeline for one workspace. Not a forecast.
Replies this month 148 Sorted into interest, referrals, auto-replies, bounces and opt-outs.
Meetings booked 31 Each attached to the account and the sequence that produced it.
Opportunities opened 12 Carrying the outreach history that got them there.
GTM More in this product

The rest of what
Kaso GTM does.

The five capabilities above are the shape of the product. These are the parts that carry it: the sending rules, the reply handling, the record mechanics and the ways a segment gets built. All of them live in the same workspace.

Find customers

12 more
Customer profilesDefine your ideal customer using company attributes and the accounts you already know.
Buying signalsSurface relevant account changes and keep the source and timing of each signal visible.
Account scoringPrioritize accounts by fit and review the reasoning behind each score.
Saved segmentsBuild reusable account groups from the criteria that matter to your sales motion.
Account researchBring company details, contacts and recent activity together before reaching out.
Record importsBring existing account and contact lists into the workspace through CSV imports.
Market descriptionsDescribe the market you sell to in your own words and get criteria you can review and edit.
Segment queriesAsk for a group of accounts or people in plain language and see how the request was read.
Signal authoringPropose signal definitions from the fields and activity your workspace records, and review each one before saving.
Peer-group scoringScore an account against the segment it belongs to rather than one standard for the whole market.
Market sizingSee how many companies and buyers your criteria reach before you commit a team to them.
Inbound routingQualify contacts who come to you, attach them to an account, and hand them to an owner.

Reach buyers

28 more
Personalized draftsDraft outreach using the account, the buyer and the context behind the conversation.
Message approvalsReview, edit and approve generated messages before releasing them to send.
Sending controlsSet pacing and sending limits for configured mailboxes and sequences.
Reply trackingKeep incoming replies connected to their contacts and outreach history.
Follow-up tasksTrack the next action, owner and due date after a buyer responds.
Sequence reportingReview outreach activity and outcomes to understand how a sequence is performing.
Sequence experimentsCompare message variants with assigned cohorts and recorded outcomes.
Template selectionPick the template for each step from your own library, matched to the trigger, the stage and the reader.
Copy provenanceSee which templates were considered for a message, which were ruled out and the reason for each.
Message templatesReuse message copy with merge fields checked against what the sender can actually fill.
Domain authenticationPublish the records your sending domain needs and confirm each one before outreach goes out.
Mailbox warmupRaise a new mailbox’s daily volume gradually as it builds a sending history of its own.
Reputation monitoringWatch bounce and complaint rates per mailbox and take one out of rotation before it hurts your domain.
Send windowsKeep outreach inside the working hours, days and time zone each sequence sets.
Suppression listsKeep opted-out, bounced and do-not-contact people out of every sequence without anyone remembering to check.
Customer protectionHold cold outreach to accounts that are already customers or have an open opportunity.
Pre-send checksCatch unresolved placeholders, missing subjects and broken links before a message reaches a prospect.
Hold reasonsSee why a message was held, whether the block clears on its own and when.
Threaded follow-upsSend later sequence steps as replies in the same thread as the first message.
Reply classificationSort incoming replies into genuine interest, referrals, auto-replies, bounces and opt-out requests.
Bounce handlingSuppress an address that hard-bounces and wait before retrying one that bounces softly.
Out-of-office handlingPush a cadence past the date an out-of-office reply says the person is back.
Shared inboxWork replies as a team with assignment, snoozing and read state across every channel.
Automatic exitsTake a contact out of a sequence the moment they reply, opt out or bounce.
Autonomy levelsChoose how much outreach the system may release on its own and how much waits for a person.
Reply draftsGet a suggested reply to an inbound message, written from the thread and the account history.
Contact rulesDecide who may be contacted, how often, and which conversation takes priority over a new one.
Send rehearsalRun a sequence end to end and read every message it would send without anything leaving the workspace.
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can do with Kaso.

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